Saucony Opens SPEEDEASY During NYC Marathon Weekend
An Everyday New York City Storefront. A World of Speed Behind It.
NEW YORK, NY (October 19, 2026) - This New York City marathon weekend, Saucony is opening the doors to SPEEDEASY, an immersive pop-up experience where runners can explore the award-winning Endorphin franchise, connect with the community and celebrate the culture of running in New York City. Located in the Lower East Side, the experience transforms an everyday storefront into a runner's speakeasy centered on innovation discovery and the people, places and paces that keep New Yorkers moving.
Here's where you can catch Saucony during NYC Marathon weekend:
TCS New York City Marathon Expo
October 29-31, 2026 | Jacob K. Javits Convention Center
Visit Saucony at the Expo to explore the award-winning Endorphin franchise, connect with product experts, and discover the latest innovations designed to help runners perform at their best on race day.
SPEEDEASY by Saucony
October 30-31, 2026 | 48 Ludlow St, New York, NY 10002 | Open 10am-6pm
An everyday New York City storefront. A world of speed behind it. Throughout the weekend, visitors can stop by SPEEDEASY—Saucony's hidden-in-plain-sight marathon weekend hub—to explore and trial products from the Endorphin franchise, discover the role each shoe plays within training rotations, recharge at the Endorphin Bar with made-to-order performance drinks in collaboration with Cadence , and experience exclusive programming inspired by New York's running culture.
Fleet Feet Shakeout Run with Kirsten Ferguson
Friday, October 30 | Fleet Feet Columbus Circle | 6:30 PM
Join Saucony, Fleet Feet, and Peloton instructor Kirsten Ferguson for a community shakeout run before gathering at Fleet Feet Columbus Circle to kick off race weekend. Register HERE .
Saucony x 212 Athletic Shakeout Run
Saturday, October 31 | 48 Ludlow St, New York, NY 10002 | 9:00 AM
Join Saucony and 212 Athletic at SPEEDEASY for an exclusive wear-test of the all-new Endorphin Speed 6. Take the shoes out on a community shakeout run, then head back to our Endorphin Bar to recharge with electrolyte drinks, coffee, and bagels. Demo shoes will be available first come, first served, and all paces are welcome. Register HERE .
Shutter Speed: Capturing Race Day
Saturday, October 31| 48 Ludlow St, New York, NY 10002 | 1:00 PM
Hosted at SPEEDEASY and moderated by Carl Maynard , this panel discussion explores the art of race-day photography and visual storytelling featuring Dave Hashim , Justin Sorensen , and Ashé Davis . Together, they'll discuss how they capture the emotion, energy, and defining moments that make marathon weekend unforgettable. Register HERE .
For more information on Saucony's award-winning Endorphin franchise, visit www.saucony.com/en/endorphin-collection. For updates from Saucony's SPEEDEASY, community events, athlete appearances, and race-day celebrations, follow @Saucony on Instagram.
About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW ), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com .